"Built in the USA" and "Made in the USA" are not the same!
Made in USA means that “all or virtually all” the product has been made in America -FTC.GOV
I can buy a set of Lego's build it here and say that it was built in the USA. But using the term "Built in the USA" is very deceiving. There are optics companies that are still using this term to protect their brand and image and deceiving the customer. It's time to come out and just say where your all your stuff is coming from and stop using the term "built with foreign sourced components". Just say China, Philippines, Taiwan, and etc. instead of beating around the bush. It's easy, we will do it right now. ALL OF ATIBAL IS MADE IN CHINA. (Until the 1-4x comes out and it's made in Japan)
There is only one true company that can truly say "MADE IN AMERICA" and that is Trijicon. BUT only certain models from the ACOG and VCOG and most other models come from Japan.
So...if doesn't say MADE IN THE USA than it's NOT MADE IN THE USA! Using a name for example "USA Optical Company" and to have customers believe your optics are made here based on the company's name is deceptive. Stating built, machined, or any other term is deceptive.